Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas.
The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes.
Although the main emphasis of Silhouette always laid on its own brand, in 1991 they started an intense cooperation with German sportswear producer Adidas. Still today, the company is responsible for design and production of all glasses for the Adidas Performance line, devoted to athletes, and the Adidas Originals, with a focus on fashion and life-style.
Adidas eyewear products are developed to meet the needs of various sports. Our product design engineers work closely with top athletes to develop our products. This achieves optimal results for adidas eyewear which combines next-generation technology and lens innovation to create a personalized fit with sports-targeted technology. adidas eyewear is, therefore, not just another pair of sunglasses, but an essential part of sports equipment that supports an improved performance.