Lulu Guiness

Founded when Lulu Guinness was 29 in 1989 with the concept of a briefcase for women which morphed into an idea for vintage style rose basket bags.

She never had any formal design training apart from a year's foundation course at art school and her success is proof that ambition, drive and a deeply ingrained passion for your product are all you need to succeed in the cut throat business of fashion.

Her creations are regularly seen on the arms of Helena Bonham Carter, Florence Welch, Katy Perry, Dita von Teese, Alexa Chung and Christina Aguilera, trailblazing women who dare to venture outside the parameters set by a predominantly trend led fashion industry.They are women with a fierce sense of humour and an even fiercer sense of their own femininity.